ANTOR comprises some 48 member tourism bodies within Australia embracing both official government tourism offices or their designated marketing representatives. Members range from government-owned instrumentalities such as VisitBritain, China National Tourist Administration, Hong Kong Tourism Board and California Tourism to destination marketing companies appointed to promote destinations such as Hawaii and Las Vegas.

Domestically, Australia is represented by Tourism Australia and the tourist organisations of Canberra, Tasmania, Victoria and Western Australia as well as regional tourism bodies.

As tourism administrators, our reason for being is to promote and facilitate the growth of tourism from the Australian travel market to our respective destinations.

Our Role

Our role embraces:

• Assisting, training and nurturing of the Australian tour operators travel agency networks and industry related staff.
• Stimulating consumer desire for a tourism experience via our respective annual consumer and trade marketing activities.

ANTOR's role is to be an additional vehicle through which all our members connect with the travel industry in an endeavour to support , grow and facilitate the information transfer process inherent in selling destinations in today’s environment.

"Coming together is a beginning,
staying together is progress and working together is success." -- Henry Ford.

Our Activities

Seminars & Functions

ANTOR hosts a regular series of seminars on industry issues. Recent seminars have covered items such as "How to Leverage the Media", "Tourism Recovery" and "Internet Marketing".

Training

ANTOR works with major travel organisations, such as the Australian Federation of Travel Agents and the Council of Australian Tour Operators, to improve the level of knowledge of travel consultants. Through this site we will connect you to the many respected online training options for your travel staff.

Promotion

ANTOR promotes both member and industry functions and events and maintains through this site, a calendar of events to ensure more effective planning of time and resources for both members and industry.

Research & Intelligence: As a service to its members, ANTOR’s site houses relevant market research data, discussion papers and case studies intended to assist with ongoing market planning.

Collectively ANTOR represents an estimated annual Australian market investment of in excess of $40 million. This is not an insignificant amount and highlights the value perception of the Australian travel market both internationally and regionally. Australia may be small but it is A lucrative source market for tourism ,with above average labour conditions and a high propensity for travel .

Acknowledgements

ANTOR would like to acknowledge, with thanks, the use of some content from Wikipedia within this web site.

Welcome to our site

ANTOR wishes to express its commitment to working with all travel industry professionals to achieve our common goals. ANTOR is comprised of many governments and we are here to help.